Overview
- MLB’s investment comes from its $1 billion Baseball Endowment L.P. fund.
- The partnership will embed Jomboy Media at events like the All-Star Game and Home Run Derby.
- The company tallied 93 million social media engagements, generated $10 million in annual revenue, and amassed more than 2.1 million YouTube subscribers.
- Newly promoted Jomboy CEO Courtney Hirsch helped negotiate the deal and pledged to preserve the company’s editorial independence.
- MLB aims to deepen ties with online creators through its first direct investment in a creator-led content company.