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MLB Acquires Minority Stake in Jomboy Media

MLB’s minority stake grants Jomboy Media access to league events, IP, sponsorship channels.

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Jimmy “Jomboy” O’Brien

Overview

  • MLB’s investment comes from its $1 billion Baseball Endowment L.P. fund.
  • The partnership will embed Jomboy Media at events like the All-Star Game and Home Run Derby.
  • The company tallied 93 million social media engagements, generated $10 million in annual revenue, and amassed more than 2.1 million YouTube subscribers.
  • Newly promoted Jomboy CEO Courtney Hirsch helped negotiate the deal and pledged to preserve the company’s editorial independence.
  • MLB aims to deepen ties with online creators through its first direct investment in a creator-led content company.