Overview

• Miu Miu reclaimed the number-one brand spot in Lyst’s Q2 2025 ranking, with Loewe, Saint Laurent, Prada and Coach completing the top five
• Burberry reappeared at 17th place after a yearlong absence, buoyed by a resurgent “cool Britannia” vibe, festival campaigns and rising menswear demand
• Footwear accounted for six of the ten hottest products as shoppers embraced flat, minimalist styles over accessories
• The Row’s $690 Dune flip-flop led individual product searches with a 162 percent surge after actor Jonathan Bailey wore them at a June press appearance
• No handbags featured among the top ten products for the first time since the Lyst Index launched in 2018