Miu Miu Partners with L'Oréal for Luxury Beauty Line Launch in 2025

The partnership marks a significant expansion for Miu Miu into the beauty sector, leveraging L'Oréal's expertise in luxury fragrances and beauty products.

• Miu Miu announces a global license agreement with L'Oréal for the creation, development, and distribution of a luxury beauty line, set to debut in 2025.
• The collaboration follows the successful launch of Prada Beauty with L'Oréal in 2023, aiming to further expand Miu Miu's presence in the beauty industry.
• Cyril Chapuy, president of L'Oréal Luxe, highlights the partnership's potential to enhance L'Oréal's portfolio of iconic brands and reinforce its leadership in fragrances.
• Miu Miu's CEO, Benedetta Petruzzo, expresses excitement about the partnership's ability to sustain the brand's growth and unlock its full potential in the beauty category.
• The announcement comes amid a 6.9% rise in L'Oréal's fourth quarter sales, despite a disappointing performance in the Chinese market in 2023.

3 Articles

Wallpaper* Evening Standard WWD