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Miu Miu Drives Prada Group's Resilient Growth Amid Luxury Sector Slowdown

Prada Group reports strong revenue increases, with Miu Miu's sales more than doubling in the third quarter of 2024.

  • Prada Group's net revenues rose 18% in the first nine months of 2024, reaching €3.83 billion.
  • Miu Miu's sales surged by 105% in Q3, marking a 97% increase over the first nine months of 2024.
  • Despite a general luxury market slowdown, Prada Group achieved double-digit growth in Asia-Pacific, Europe, Japan, and the Middle East.
  • Prada's main brand saw a slower growth rate with a 2% sales increase in Q3, compared to Miu Miu's robust performance.
  • Prada Group plans to expand Miu Miu's retail presence and announce a new CEO within the next few months.
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