Overview

• Emma Corrin fronts the cinematic campaign as global ambassador, with direction by Hailey Benton-Gates and filming in Prague.
• Miutine pairs bright citrus and a floral heart with an earthy base of oakmoss and patchouli, subverted by wild Mara des Bois strawberry and brown sugar accords.
• The bottle echoes Miu Miu’s matelassé leather in toffee-hued glass with a glossy black cap, reinforcing continuity with the fashion house’s design codes.
• The fragrance marks Miu Miu’s first launch under its L’Oréal licensing deal, moving on from Coty and signaling a broader push into beauty.
• Priced at $172 for 100 ml, the eau de parfum is positioned as an irreverent, youthful expression—the name plays on the French word “mutine,” meaning rebellious.