Overview

• Emma Corrin fronts the launch campaign, which was directed by filmmaker Hailey Benton Gates.
• Composed by master perfumer Dominique Ropion, the scent builds a modern chypre of citrus, florals, oakmoss, and patchouli, twisted by wild strawberry and brown sugar.
• The glass bottle design nods to Miu Miu’s signature Matelassé leather motif.
• Media report an August 21 on-sale date, with a Sephora waiting list open ahead of release.
• The rollout marks Miu Miu’s move to a L’Oréal licensing partnership after its prior Coty deal, signaling a broader push into beauty.