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MIT Study Finds 95% of Enterprise GenAI Pilots Deliver No ROI

Analysts attribute the shortfall to organizational missteps, urging task‑focused rollouts owned by domain teams.

Overview

  • Only about 5% of generative‑AI pilots scale to production or show tangible gains, according to new MIT research.
  • Failures stem from weak integration, brittle workflows, and tools that lack contextual learning rather than from model capability limits.
  • Programs that buy mature third‑party solutions succeed at roughly 67%, far outpacing custom builds reported at about 33%.
  • Shadow AI is widespread, with employees in over 90% of firms using personal tools even though only about 40% of companies fund official LLM access.
  • McKinsey reports more than 80% of companies see no EBIT impact, as budgets skew to sales and marketing instead of high‑payoff back‑office automation.