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Missouri Sports Betting Goes Live With Major Apps, Retail Books and Launch Promos

The new market channels a 10% tax to education, with a ban on player props for Missouri college athletes.

Overview

  • Missouri opened regulated wagering at 12:01 a.m. on Dec. 1, allowing bets on mobile apps and at casinos and select stadium locations as the state became the 39th U.S. market.
  • Approved operators at launch include DraftKings, FanDuel, BetMGM, Caesars, bet365, Fanatics, theScore Bet and Underdog, all rolling out aggressive sign-up bonuses for new users.
  • State law sets a 10% tax on sportsbook revenue that is largely earmarked for public education, with early projections pointing to about $28 million in annual tax receipts.
  • Rules in effect prohibit individual-player proposition bets involving athletes at Missouri colleges, and the framework requires problem-gambling information but stops short of mandatory self-exclusion or affordability checks.
  • Casinos and bars report longer customer stays tied to on-site sportsbooks, and analysts expect cross-border betting patterns to shift as Missourians stop traveling to Kansas and Illinois, with some Illinois bettors possibly crossing into Missouri to avoid a new per-wager tax.