Overview
- Legal wagering began at 12:01 a.m. CT on Dec. 1, making Missouri the 39th state to operate online and retail sportsbooks.
- Eight online books are taking bets at launch: DraftKings, FanDuel, BetMGM, Caesars, bet365, Fanatics, theScore Bet and Circa Sports.
- DraftKings and Circa hold untethered licenses, FanDuel entered via a partnership with St. Louis CITY SC, and Underdog opted not to launch a traditional sportsbook.
- Operators activated headline promos including bet $5, get $300 (DraftKings, FanDuel), BetMGM’s up to $1,500 first-bet safety net, bet365’s $365 bonus, Fanatics FanCash, Caesars’ $150 with a winning $5 wager, and theScore Bet’s $100 with a winning $10 bet.
- Retail rollout is underway with up to 13 licensed locations tied to casinos and venues, launch events included DraftKings at The Palladium and Fanatics at Ameristar properties, and analysts project roughly $4 billion in annual handle with more than $50 million in state tax revenue.