Overview
- Missouri's administrative age-verification rule took effect Monday and is now fully enforceable statewide.
- Websites or platforms with at least one-third pornographic content must confirm users are adults before granting access to explicit material.
- Pornhub blocked access in Missouri, arguing that ID or biometric checks are not the most effective solution and could put privacy at risk.
- Attorney General Catherine Hanaway said noncompliant platforms face penalties and potential injunctions under the Missouri Merchandising Practices Act.
- A trade association for the adult industry has indicated it is considering a legal challenge because the rule was implemented outside the legislative process.