Missouri AG Investigates Media Matters Over Alleged X Algorithm Manipulation

Investigation follows a federal lawsuit accusing the organization of defaming X to cause advertiser withdrawal and soliciting donations under false pretenses.

Missouri Attorney General Andrew Bailey has launched an investigation into Media Matters for America over alleged violations of the state’s consumer protection laws.
The investigation follows a federal lawsuit against Media Matters, accusing the organization of manipulating the algorithm on X (formerly known as Twitter) to defame the platform and cause advertisers to withdraw their support.
Media Matters is accused of falsely suggesting that extremist content regularly appears next to content from corporate advertisers on X, and using this claim to solicit charitable donations.
Several major companies, including IBM, Apple, and Disney, reportedly withdrew their advertising from X following Media Matters' report.
Texas Attorney General Ken Paxton has also opened an investigation into Media Matters.