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Mission RCMP Keeps Blueberry Spill Buzz With Pun-Filled Market Pitches

Using social media puns to boost road safety messages, the detachment has proposed products like Jack-Knife Jelly for the Mission Farmer’s Market.

Thousands of blueberries spilled out of a truck near Lougheed Highway and Wren Street on June 29, 2025.

Overview

  • On June 29, crates of freshly picked blueberries fell from an unsecured white Ford pickup at the intersection of Lougheed Highway and Wren Street in Mission, British Columbia.
  • The spill scattered thousands of berries across multiple lanes, creating a literal traffic jam during the afternoon rush hour.
  • Mission RCMP officers shovelled the sticky fruit from the roadway and ticketed the driver under provincial load-security regulations.
  • The detachment branded the episode a “juicy incident” on social media, turning the cleanup into a lighthearted safety reminder.
  • Police have suggested teaming up with the local farmers market on pun-themed offerings including Jack-Knife Jelly, Pothole Preserves and Traffic Jam.