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Miss Norway's Salmon Costume Goes Viral at Miss Universe Prelims

Her team portrays the fish motif as a tribute to Norway's salmon heritage with a nod to sustainable fishing.

Overview

  • During the Nov. 19 preliminaries in Thailand, Leonora Lysglimt-Rodland, 19, presented a salmon-inspired national costume that opened to reveal spine and “entrails” details.
  • Video clips spread quickly on X, drawing polarized reactions that ranged from ridicule to praise for the bold, theatrical concept.
  • Miss Norway’s organization and sources including Seafood from Norway linked the choice to the country’s fishing identity and sustainability messaging.
  • Coverage contrasted Norway’s literal fish design with lauded looks such as Miss Mexico’s, helping make the national-costume segment a major talking point before the final.
  • Most outlets identified the contestant as Leonora Lysglimt-Rodland, though one report used the name “Mina Oceana,” a listing not otherwise corroborated.