Miss Germany Redefines Beauty Contests to Champion Leadership and Inclusion

The nearly century-old competition shifts focus from traditional beauty standards to empowering women in business and leadership roles.

The Miss Germany competition has moved away from traditional beauty standards, eliminating swimsuit segments and focusing on achievements and leadership since 2019.
The upcoming 2024/25 season finale will feature finalists competing in categories like 'Female Founder,' 'Female Mover,' and 'Female Leader,' highlighting entrepreneurial and professional accomplishments.
The Netherlands recently abolished its Miss competition after 35 years, citing outdated ideals, while Germany retains the 'Miss' title but redefines its meaning to emphasize substance over appearance.
Other European countries, including Austria, Spain, and Portugal, have modernized their pageants by incorporating criteria like social impact and professional success, though discussions on abolishment remain limited.
Critics argue the changes polarize audiences, while organizers stress the importance of promoting gender equality and presenting healthier role models in a world dominated by curated social media ideals.