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Miss Estonia’s ‘Barbie Box’ Arrival Goes Viral Ahead of Miss Universe in Thailand

The high-visibility stunt signals a shift toward pre-pageant theater used as strategy during a Thailand build-up marked by mourning for Queen Mother Sirikit.

Overview

  • Brigitta Schaback appeared at Tallinn’s airport inside a transparent box styled like Barbie packaging, wearing a royal-blue dress with her sash and crown.
  • Videos of the send-off surged across TikTok and X after she quipped, “Someone please call DHLMiss Universe is about to receive its most iconic package straight from Estonia!”
  • Former Miss Estonia Valeria Vasilieva featured in a video pushing the box as part of the choreographed departure.
  • Upon arriving in Thailand, Schaback wore black and posted a message of condolence honoring the late Queen Mother Sirikit.
  • The 74th Miss Universe final is set for November 21 in Thailand with more than 100 delegates, as commentators note theatrical arrivals now influence early perception.