Overview

• MIPTV, a decades-old international television market in Cannes, concludes with the launch of MIP London slated for February 2025.
• MIP London aims to adapt to the changing television distribution landscape, offering a streamlined event alongside popular London Screenings.
• The final MIPTV in Cannes saw over a 40% drop in attendance, indicating a shift in the industry's needs and preferences.
• MIP London will be hosted at the prestigious Savoy Hotel and the Institute of Engineering Technology, providing luxury and convenience for attendees.
• RX France emphasizes that MIP London is designed to complement, not compete with, existing London screenings, aiming to attract both buyers and sellers.