MIPTV Ends, Paving Way for MIP London in 2025
As the final MIPTV wraps up in Cannes with declining attendance, RX France announces MIP London to better meet the evolving needs of the television industry.
- MIPTV, a decades-old international television market in Cannes, concludes with the launch of MIP London slated for February 2025.
- MIP London aims to adapt to the changing television distribution landscape, offering a streamlined event alongside popular London Screenings.
- The final MIPTV in Cannes saw over a 40% drop in attendance, indicating a shift in the industry's needs and preferences.
- MIP London will be hosted at the prestigious Savoy Hotel and the Institute of Engineering Technology, providing luxury and convenience for attendees.
- RX France emphasizes that MIP London is designed to complement, not compete with, existing London screenings, aiming to attract both buyers and sellers.