Overview
- MIPCOM director Lucy Smith called this year’s edition “the biggest shift in a generation.”
- Organizers spotlighted the creator economy, brand-funded content and AI, with reported tie-ups between creators and established media groups.
- Despite the new emphasis, distributors executed large-volume deals for finished shows and formats that continue to anchor the market.
- Major studios reengaged in Cannes, with Sony screening The Miniature Wife and Paramount showcasing Boston Blue and The F Ward.
- TIFF confirmed plans for TIFF: The Market starting in 2026, as attendees also criticized the event’s limited engagement with the Tilly Norwood/Particle 6 AI storyline.