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Minecraft Movie's Viral Success Drives Theater Disruptions and New Guidelines

The box office hit faces ongoing audience chaos, prompting disclaimers, cast interventions, and discussions about moviegoing culture.

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Jack Black in A Minecraft Movie

Overview

  • A Minecraft Movie has grossed over $550 million globally, setting new records for video game adaptations within weeks of its release.
  • The viral 'Chicken Jockey' scene has sparked widespread disruptions in theaters, including popcorn throwing, loud cheering, and even live chickens being brought to screenings.
  • Jack Black, who stars as Steve, made surprise appearances at screenings to humorously urge fans to refrain from disruptive behavior.
  • Theaters have implemented new disclaimers and rules, with some locations calling authorities to address unruly audiences.
  • Director Jared Hess views the audience reactions as a revival of communal moviegoing experiences, though the chaos has posed challenges for theater staff.