Overview

• The hashtag #milramboykott trended on X as users labeled the artwork “woke” and pledged to stop buying the brand.
• DMK said the visuals were conceived as non-political to show community and reflect societal diversity, and it condemned discrimination while noting staff from over 50 nations.
• The Design Edition spans ten packs created with Josephine Rais, Daniela Pollehn and Moritz Adam Schmitt and is available through October.
• Critiques targeted the color palette and depictions of darker skin tones, while others responded with satire, parody redesigns and quips about plastic waste.
• A FOCUS Online follow-up highlighted sharply split reader comments, with many backing boycotts and others dismissing the uproar as overblown.