Overview

• Since August, Milram has sold a limited Design Edition of sliced cheese featuring colorful illustrations of diverse people created by Josephine Rais, Daniela Pollehn and Moritz Adam Schmitt.
• Criticism from right-leaning users and AfD figures has driven hashtags like #milramboykott, while supporters mock the outrage and share parody designs.
• Owner DMK states the artwork reflects community and the diversity of society and stresses the packaging was conceived as consciously unpolitical.
• The company positions the editions as a visibility play for younger consumers, with the limited run available in retail through October.
• Design outlets note the campaign was planned as a one-off, though further editions are not ruled out, and media coverage says any sales impact remains uncertain.