Overview
- Ten time-limited designs by Josephine Rais, Danii (Daniela Pollehn) and Moritz Adam Schmitt were commissioned to evoke “community” and reach younger shoppers.
- Boycott hashtags such as #milramboykott and #gowokegobroke trended on X, amplified by AfD politicians and right‑wing influencers.
- DMK said the artwork reflects societal diversity and reiterated corporate values of respect and inclusivity across a workforce from more than 50 nations.
- DMK denounced racist comments directed at the campaign, while illustrator Josephine Rais said she received abusive messages and may report some to authorities.
- The special edition remains in stores through October, reactions range from boycott pledges to supportive counter‑purchases, and any sales impact is not yet known.