Overview

• The time‑limited packaging replaces farm imagery with comics by three artists depicting people of different skin tones.
• Milram says the outrage has unfolded largely on X and was amplified by fake accounts, bots, and right‑wing networks including AfD supporters.
• Researchers at Cemas describe the episode as a classic coordinated online storm driven by actors seeking attention through cultural conflict.
• Scholars trace “woke” from its roots in Black American vigilance against racism to its broad negative use by right‑wing movements in the 2020s.
• The company reports stable demand two weeks after launch and reiterates that reflecting social diversity aligns with everyday reality.