Overview

• Right-wing figures, including AfD politicians and Austrian activist Martin Sellner, attacked the packaging on social media and urged a boycott.
• Illustrators Danii Pollehn and Josephine Rais said they received abusive, often racist messages and indicated they are considering legal steps.
• Fellow contributor Moritz Adam-Schmitt noted the online furor in a brief Instagram post without elaborating.
• Parent company DMK said the visuals aim to reflect societal diversity and community and pledged to pursue any criminal attacks after receiving hate mail.
• Supportive reactions also surfaced as Green MP Paula Piechotta posted with the product on X and some users reported buying Milram in solidarity, with no verified sales impact reported.