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Million-Pound Homes Double in Britain, Now 5% of Listings

Hybrid work options have driven affluent Londoners into regional markets, fueling spikes in million-pound listings beyond the capital.

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Overview

  • Rightmove data shows homes priced at £1 million or more have increased by over 100% since 2019, representing just over 5% of properties for sale nationwide.
  • Uttlesford and Somerset joined Cornwall in registering more than 200% growth in seven-figure listings compared with pre-pandemic levels.
  • The number of locations outside London with average asking prices above £1 million has climbed from 30 in 2019 to 66 by mid-2025.
  • London still leads with the highest concentration of million-pound homes, headed by Westminster, Kensington and Chelsea, and Wandsworth.
  • Savills research indicates that higher mortgage costs and stretched affordability have tempered further expansion of high-end markets despite strong demand shifts.