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yesterday

Miller Lite Marks 50 Years With 50,000 Free Beers Nationwide

A six-pack installation descended in Milwaukee at 4:50 p.m. local time to kick off the promotion at partner bars nationwide.

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Miller Lite beer arranged in Germantown, New York, US, on Friday, July 21, 2023.
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Overview

  • Miller Lite is giving away 50,000 free beers on Aug. 1 to commemorate its 50th anniversary and International Beer Day, offering one free can per person at more than 450 participating bars between 4:50 p.m. and 7:00 p.m. local time.
  • The brand hosted a livestreamed “Beer Drop” at its Milwaukee brewery, lowering cans one by one from a giant six-pack installation to launch the festivities.
  • Fans age 21 or older who can’t visit a participating bar can enter a sweepstakes on MillerLite.com starting at 3:00 p.m. CT (4:00 p.m. ET) for a chance to win free beer.
  • Participants can locate nearby giveaway sites by visiting MillerLite.com/find-celebration, which lists partner bars by state.
  • Earlier in the summer, Miller Lite released limited-edition gold cans and teamed up with “Saturday Night Live” star Marcello Hernandez as part of its anniversary campaign.