Overview

• Hamptons’ analysis of Companies House data shows millennials account for 50% of new buy-to-let company shareholders in 2025, with a projected 33,395 firms set up by this cohort, up 142% from 2020.
• Three-quarters of shareholders in newly formed buy-to-let companies are under 50 this year, up from 68% a decade ago.
• Landlords bought 11.3% of homes sold in Q3 across England and Wales, broadly steady from a year earlier despite higher taxes and tighter rules.
• Investor purchases have shifted away from southern regions to higher-yield markets, with the south’s share down to 34% and the north-east alone at 28.4% versus London’s 8%.
• Rents on newly let homes fell 0.3% year on year to £1,398 in September, with inner London down 4.6%, while renewed tenancies rose 4.6%; buy-to-let firms are now the largest single business type and Gen Z-led incorporations have overtaken those by baby boomers.