Overview

• On July 15, Foodwatch’s online poll of more than 58,000 votes named Milka Alpenmilch the ‘most brazen advertising lie’ after its price rose from €1.49 to €1.99 and bar weight fell from 100 g to 90 g, a 48 percent effective increase.
• Mondelez defended the changes by citing record cocoa and supply chain cost spikes and noted that the new 90 g weight is clearly printed on the packaging.
• Foodwatch criticised the small ‘90 g’ label as often obscured by shelf flaps, calling it a covert price hike tactic.
• Data from the Statistisches Bundesamt show average chocolate prices climbed about 8 percent between early 2024 and 2025, while Foodwatch says Mondelez increased Milka bar prices by up to 64 percent.
• Germany’s coalition agreement includes a commitment to require front-of-pack warnings on hidden price increases as consumer groups press for stronger shrinkflation regulation.