Overview

• In an online vote with over 58,000 participants, 34 percent named Milka Alpenmilch as the “dreisteste Werbelüge des Jahres.”
• Mondelez raised the price from €1.49 to €1.99 and cut the weight from 100 to 90 grams, resulting in a 48 percent increase in cost per gram.
• Foodwatch criticized the small “90 g” label on the front as too inconspicuous to alert shoppers to the reduced content.
• Data from the Statistisches Bundesamt show average chocolate prices rose about 8 percent in 2024–25, contrasted with Mondelez’s up to 64 percent hikes on Milka products.
• Consumer groups are calling on the German government to enforce mandatory front-of-pack disclosure rules for any product shrinkage to improve pricing transparency.