Overview
- Miley changed her social handles to the mononym “Miley” this week and used that name in a teaser for her 10th studio album, Bass Persuades, which is set for release on September 18.
- Billy Ray Cyrus posted Wednesday that he told Miley he “felt good” about her going by her first name and compared the choice to one-name artists such as Dolly Parton, Cher, Elvis and Prince.
- His message included a childhood photo and a recollection that he once performed under the single name Cyrus before record-label decisions added 'Billy Ray,' underscoring music-industry influences on stage names.
- The rollout links the rebrand to recent family developments, including a reported reconciliation between father and daughter after earlier tensions and Miley’s public tribute to her godmother Dolly Parton following Parton’s death on August 25.
- The mononym is being used as a coordinated promotional strategy: Atlantic-backed marketing, a trailer, a 10-track album listing reported by outlets, and two Hollywood Bowl shows in October to celebrate the new era.