Overview

• Maison Margiela unveiled the Avant‑Première campaign on August 28 via Instagram, with portraits shot by Paolo Roversi.
• Cyrus appears in white body paint and painted Tabi boots as a direct homage to the maison’s 1989 bianchetto technique.
• The imagery showcases Fall/Winter 2025 signatures including deconstructed tailoring, second‑skin layers, and reinterpreted 5AC bags.
• Several photographs intentionally obscure Cyrus’s face, reflecting Margiela’s ethos of anonymity even with a celebrity front.
• Her selection follows repeated Margiela wear at high‑profile moments since 2023, marking a formalization of an ongoing relationship.