Overview

• Maison Margiela unveiled its Autumn-Winter 2025 Avant-Première campaign on Aug. 28 via Instagram, featuring Cyrus as the single named face.
• Paolo Roversi photographed the portraits, which show the artist in white body paint and painted Tabi boots as a nod to the maison’s bianchetto technique.
• Several images deliberately obscure her features with shadow or clothing to echo the label’s longstanding commitment to anonymity.
• The campaign showcases core signatures including deconstructed tailoring, second-skin layers, crinkled and sun-faded finishes, and hand-greased treatments.
• Cyrus’s casting follows a visible affiliation with the house, including Margiela looks in 2023 promotions, the 2024 Grammys, and the 2025 Vanity Fair Oscar Party.