Overview

• Maison Margiela unveiled the Autumn/Winter 2025 campaign on Aug. 28 via Instagram, presenting Cyrus in a series of portraits by Paolo Roversi.
• The casting marks the brand’s first use of a named celebrity in a campaign since its 1988 founding, signaling a break from its long-held anonymity.
• Images reference the bianchetto tradition as Cyrus appears coated in white paint, which the house frames as reducing surfaces to a canvas that reveals the trace of time.
• Cyrus said she wore only body paint and painted Tabi boots in some shots, with other looks featuring deconstructed tailoring, second-skin layers and the reinterpreted 5AC bag.
• The Avant-Première collection centers on “saving and salvaging” wardrobes with crinkled, faded and mended finishes across outerwear, footwear and accessories.