Overview
- On Oct. 24 in Los Angeles, Cyrus hosted the Maybe It’s Maybelline x Miley launch party at Bar Marmont to celebrate the brand partnership and product debut.
- She wore a black Mugler Spring/Summer 2026 suit styled by Bradley Kenneth with no top under the blazer, accessorizing with a long pendant and simple gold jewelry.
- In remarks to guests, she called the collaboration timely and said she has “always used makeup as a microphone” to communicate her artistic themes.
- The event spotlighted Maybelline’s Moisturizing Serum Lipstick, described in coverage as a hyaluronic-acid–infused formula aimed at plumping moisture.
- Cyrus amplified the campaign with an Instagram post captioned “Maybe It’s MILEY!” and a reimagined Maybelline jingle released as the song “Maybe It’s,” with attendees including Ilona Maher and Brooks Nader.