Overview
- Miley announced the project on Tuesday, Sept. 1, posting album art and a short video on Instagram to launch the new era.
- Bass Persuades is set for release on Sept. 18, features 10 tracks and includes collaborations with Model/Actriz and Andrew Wyatt.
- The campaign presents the artist mononymously as Miley and has used high-profile visuals and teasers such as a Los Angeles Times wrap and work by photographer Mert Alas.
- She will celebrate the record with two Hollywood Bowl shows on Oct. 16 and Oct. 18 with presales starting Sept. 8 for American Express cardholders, Miley’s presale on Sept. 9, and a general on-sale beginning Sept. 10.
- The album is her first full-length release on Atlantic after leaving Columbia, represents a rare return to large-stage performances, and arrives days after the death of her godmother Dolly Parton, a loss Miley has referenced in promotion.