MiLaysia Fulwiley Signs Historic NIL Deal with Curry Brand

The South Carolina freshman becomes the first college athlete to partner with Under Armour's Curry Brand, marking a milestone in NIL agreements.

MiLaysia Fulwiley, a freshman at South Carolina, becomes the first college athlete to sign with Curry Brand, a division of Under Armour.
The deal marks a significant moment in college sports, highlighting the growing influence of NIL (Name, Image, and Likeness) agreements.
Fulwiley, named the Southeastern Conference tournament MVP, will wear Curry Brand footwear for the remainder of her college career and serve as a brand ambassador.
The partnership aims to grow the game of basketball in Fulwiley's hometown and continue her grassroots community work.
Fulwiley's debut as a Curry Brand athlete will take place during the NCAA Tournament, where South Carolina is expected to be the No. 1 overall seed.