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Milano–Cortina 2026 Hits 100-Day Countdown With Strong Sales and Travel Surge Forecast

New Visa analysis points to a 160% jump in inbound travel to northern Italy during the Games period.

Overview

  • Visa projects a 160% rise in international bookings to the Olympic areas, with Linate up 450%, Malpensa up 190%, and notable increases at Verona, Bergamo, Venice and Treviso.
  • Organizers report 800,000–850,000 tickets sold with some sessions already sold out, outpacing internal forecasts.
  • Final works continue on critical sites such as Milan’s Arena Santa Giulia and nearby access roads, with weather cited as a risk and a test event scheduled for early January.
  • The Winter Games open on 6 February at San Siro, featuring 195 medal events and nearly 2,900 athletes competing across Milano, Cortina, Anterselva, Valtellina and Val di Fiemme.
  • Digital services will be expanded with a payment-and-skipass wristband and expectations that over 90% of transactions on site will be cashless.