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Milana Vayntrub’s ‘Only Philanthropy’ Passes $500,000 for LA Wildfire Relief

Donors received flirty, non-nude photos through a tiered, watermarked system that turned contributions into rapid cash aid.

Overview

  • Vayntrub said this week her fundraising experiment surpassed the half‑million‑dollar mark for Los Angeles wildfire survivors.
  • The first drive raised about $170,000 in four days for Bridget Bradley’s GoFundMe, helping cover housing, medical needs, and transportation.
  • A second campaign brought roughly $350,000 in a week to Altadena nonprofit My Tribe Rise, which distributed the money as direct grants.
  • Only Philanthropy uses tiered donations, email‑watermarked images, a strict no‑nudity policy, and a $1,000 tier with a chance at a signed Polaroid.
  • Across the two campaigns, about 3,500 donors gave an average of $120, and Vayntrub says she will expand the model to enlist other creators and new causes.