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4h ago

Milan Fashion Week Opens With Tributes to Armani and High-Profile Creative Debuts

Novel presentation formats signal a push to re-energize brands in a cooling luxury market.

The death of legendary Italian designer Giorgio Armani (C), seen here at 2009's Milan Fashion Week, will overshadow this year's event
Georgia's Demna, tasked with revitalising Gucci, is among the clutch of designers making their debuts at new labels

Overview

  • Milan Fashion Week opens Tuesday with Prada, Dolce & Gabbana, Max Mara, Fendi, Roberto Cavalli, Ferragamo and Bottega Veneta showing Spring/Summer 2026 collections.
  • The program honors Giorgio Armani after his death, featuring his final collections and a Pinacoteca di Brera exhibition running September 24 through January 11.
  • Gucci introduces Demna via a private film presentation Tuesday evening as he takes on a sales slump at the Kering-owned house.
  • A look book published Monday previews The Tiger, directed by Spike Jonze and Halina Reijn, and WWD reports selected Gucci outfits will be available in 10 stores the day after the premiere.
  • Versace unveils Dario Vitale’s first collection at an intimate event Friday, reflecting a wider creative reshuffle as luxury brands contend with softer Chinese demand.