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Milan Design Week Leans Experiential as Salone Raritas Debuts

Strong turnout underlines design’s economic weight for Italy.

Overview

  • Salone del Mobile, which opened Tuesday, drew 1,900 exhibitors at Rho and a packed Fuorisalone program across the city despite travel snags and Middle East–linked cost pressures.
  • Salone Raritas launched as a new pavilion for limited-edition, collectible work, featuring 28 exhibitors and pieces by names such as Sabine Marcelis, in a bid to pull collectors back into the main fair.
  • Experiential shows took center stage with AI and sensors driving multisensory works, from Geely’s data-fed organ installation to Continental’s sound-pollution piece and Lexus SPACE’s speculative interiors.
  • Luxury houses used the week to extend deeper into home, with Gucci’s tapestry-lined garden, Louis Vuitton’s latest furniture and housewares, and Dior’s Corolle lamp highlighting the fashion–interiors crossover.
  • A Politecnico di Milano report flagged heavy waste at the fair, and designer Giacomo Moor answered with a modular booth for QuadroDesign that will be rebuilt as a public restroom in Masala, Zambia.