Overview
- From 12 January 2026, Enjoy rentals in Milan must start and end only at designated Enjoy Points and users will pay for Area C entry and blue‑zone parking.
- Enjoy will keep current tariffs and subscriptions but will require a credit or debit card or PayPal instead of prepaid cards, and it plans to extend the station‑based model to other Italian cities.
- Zity will withdraw its 650 electric cars from Milan on 18 December 2025, citing market conditions and the unsustainability of its current format.
- Free2move is running a reduced fleet as it struggles to comply with Milan’s rule to renew car‑sharing vehicles with electric models.
- Average daily rentals have fallen from about 17,000 in 2018 to 8,179 in 2024, and operators urge incentives, dedicated parking, removal of the municipal rental fee and a VAT cut, as the city weighs allowing hybrids in the next tender.