Overview

• Arteta was formally appointed Under Armour’s director of performance and global ambassador on August 12, 2025.
• His remit spans identifying and mentoring emerging players, shaping leadership programmes and driving grassroots outreach in London.
• Kevin Plank said this hire aims to revolutionise Under Armour’s football strategy and will tie into its upcoming 'Be The Problem' campaign.
• Arsenal have stated that his managerial responsibilities remain paramount as they gear up for the 2025/26 Premier League season.
• Some supporters have voiced concerns that the extra role could distract Arteta from delivering Arsenal’s first league title under his tenure.