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Mike Street Wins Danny Dyer Lookalike Contest, Runner-Up and Fans Cry ‘Robbed’

The contest’s surprise outcome has ignited debate over resemblance as it underpins promotion for the second season of Mr Bigstuff on Sky, NOW

Overview

  • The contest, titled Who Can Be the Most Danny Dyer, narrowed dozens of tracksuit-clad entrants in London to a final 12 by physical resemblance before requiring the final four to recite iconic lines for judges Ryan Sampson and Harriet Webb.
  • Mike Street from Southampton clinched the crown after sharing a teasing moment with Dyer over a matching double chin despite having less visual likeness than runner-up Richard Gooch.
  • Richard Gooch, an agency-listed professional lookalike, and many fans have decried the result on social media, arguing his near-perfect resemblance made his runner-up finish unfair.
  • Street, a 51-year-old aerospace metals executive, said he attributed his victory to channeling Dyer’s working-class persona and earned a face-to-face meeting with the actor as part of his prize.
  • The lookalike event serves as an immersive promotional vehicle for Mr Bigstuff’s second season on Sky, NOW, which features a reunion of former EastEnders cast members.