Overview
- Alaska Air Group announced Wednesday that it has appointed Mike Sievert to its board of directors and that the board now has ten independent directors.
- Sievert is the former CEO of T‑Mobile who currently serves as vice chairman of its board and who led a period of large market-value growth at the company.
- The company said Sievert will serve on the Innovation and Safety committees, a governance hire that does not change day-to-day operations or regulatory oversight.
- Sievert has long ties to the Seattle business community, serves on Starbucks' board, and is a licensed pilot who flies an amphibious seaplane in the Pacific Northwest.
- Alaska Air Group framed the move as strengthening its focus on growth, digital tools and guest experience, which could support the carrier's recent international route expansion and premium product rollout.