Overview
- The partnership was announced Nov. 26, positioning Mielle as the league’s inaugural textured-hair care partner through P&G.
- Launch content features a “Passing the Phone” social video and appearances from NFL personalities such as MJ Acosta-Ruiz and former quarterback Michael Vick.
- NFL partnerships executive Tracie Rodburg said the collaboration supports performance, community engagement, and the self-expression of players and fans.
- Mielle joins fellow P&G brand Head & Shoulders in the NFL ecosystem, reflecting a broader push by beauty companies to reach the league’s growing female fanbase.
- The brand cites dermatologist-reviewed formulas with Skin Health Alliance accreditation designed for sweat, friction, dryness, and breakage under helmets, and it builds on prior work with the WNBA, the Paris 2024 Games, and HBCU athletic programs.