Overview
- Mielle products will be stocked in NFL locker rooms as the league incorporates textured-hair care into game-day preparation.
- The rollout features a social-first “Passing the Phone” campaign with players, league figures and media talent, including MJ Acosta Ruiz and Mike Vick.
- NFL executive Tracie Rodburg said the collaboration supports the league’s focus on community connections and self-expression.
- The Black-founded, woman-led brand operates within P&G and joins Head & Shoulders in the company’s NFL sponsorship lineup.
- Mielle highlights dermatologist-reviewed formulas, Skin Health Alliance accreditation and large consumer review counts as performance claims.