MicroStrategy Rebrands to 'Strategy' and Deepens Bitcoin Commitment

The company, now called Strategy, unveiled a Bitcoin-inspired logo and aims to raise $42 billion for further cryptocurrency investments.

Strategy, formerly MicroStrategy, has rebranded to emphasize its focus on Bitcoin, adopting a new logo featuring the Bitcoin symbol and an orange color scheme.
The company reported a $671 million net loss for Q4 2024, largely due to a $1 billion impairment charge on its Bitcoin holdings under outdated accounting rules.
Strategy acquired 218,887 Bitcoin in Q4 2024 for $20.5 billion, bringing its total holdings to 471,107 Bitcoin, valued at approximately $46 billion.
The firm plans to adopt fair value accounting in Q1 2025, which could transform its financial reporting and make it eligible for S&P 500 inclusion.
Strategy aims to raise $42 billion by 2027 to expand its Bitcoin holdings further, positioning itself as the largest Bitcoin Treasury Company globally.