Microsoft's Persistent Efforts to Make Bing the Default iPhone Search Engine Revealed

Documents from a Google antitrust lawsuit unveil Microsoft's repeated attempts to sell Bing to Apple, highlighting the competitive landscape in the search engine market.

Microsoft repeatedly pitched Apple to make Bing the default search engine on the iPhone between 2009 and 2020, but Apple consistently declined.
Google's court filings in an antitrust lawsuit reveal that Apple considered Bing's search quality inferior to Google's, influencing its decision to maintain Google as the default search engine.
Microsoft offered to sell Bing to Apple or establish a joint venture in 2018, but talks never advanced beyond exploratory stages due to concerns over Bing's search quality and investment.
The U.S. Justice Department's lawsuit against Google for alleged monopoly in the search market sheds light on the intense competition among tech giants for default search engine status on popular platforms.
Despite investing nearly $100 billion in Bing over 20 years, Microsoft's search engine holds a mere 3% global market share, underscoring the challenges in competing with Google.