Microsoft's Gaming Revenue Soars by 43% Amid Activision Acquisition Impact
Despite declining Xbox hardware sales, Microsoft's Game Pass and content services see record growth driven by Activision Blizzard's contribution.
- Microsoft's Q1 fiscal report highlights a 61% increase in Xbox content and services revenue, largely due to the Activision Blizzard acquisition.
- Call of Duty: Black Ops 6 set launch records, significantly boosting Game Pass subscriptions and overall game revenue.
- Xbox hardware sales have decreased by 29% year-over-year, contributing only 9% to Microsoft's gaming revenue.
- Activision Blizzard generated $1.69 billion in revenue for Microsoft in Q1, despite ongoing integration costs.
- Microsoft anticipates a decline in gaming revenue for Q2, primarily due to continued hardware sales challenges.