Overview
- Microsoft reported a year-over-year rise of $1.6 billion (13 %) in search and news ad revenue, with a 20 % gain excluding traffic acquisition costs.
- Comscore data show Bing’s US desktop search share has climbed to 29 %, up 2.1 percentage points since Bing Chat debuted in February 2023.
- StatCounter figures indicate Bing’s global desktop share reached 11.6 %, contributing to a 6.1 percentage point decline in Google’s worldwide desktop share since 2023.
- Across all devices, Bing now holds about 4 % of global search, up from roughly 3 % two years ago as Microsoft leverages default placements and AI integration.
- Bing and Microsoft Edge have seen four consecutive years of market-share gains driven by AI features like Copilot and strategic ecosystem deals.