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Microsoft’s Bing Posts $1.6 B Ad Revenue Growth and Boosts Search Share

The AI-powered search engine marked its fourth straight year of market-share gains thanks to smarter results and strategic ecosystem placements.

A smart phone is displaying Bing with Microsoft visible in the background in this photo illustration.
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Google has lost search market share steadily since Microsoft improved Bing Chat with AI, though Google still dominates the sector.

Overview

  • Microsoft reported a year-over-year rise of $1.6 billion (13 %) in search and news ad revenue, with a 20 % gain excluding traffic acquisition costs.
  • Comscore data show Bing’s US desktop search share has climbed to 29 %, up 2.1 percentage points since Bing Chat debuted in February 2023.
  • StatCounter figures indicate Bing’s global desktop share reached 11.6 %, contributing to a 6.1 percentage point decline in Google’s worldwide desktop share since 2023.
  • Across all devices, Bing now holds about 4 % of global search, up from roughly 3 % two years ago as Microsoft leverages default placements and AI integration.
  • Bing and Microsoft Edge have seen four consecutive years of market-share gains driven by AI features like Copilot and strategic ecosystem deals.