Microsoft's AI Generating Misleading and Inappropriate Content on MSN News Portal

Microsoft's decision to replace human editors with Artificial Intelligence on its MSN news portal leads to the publication and promotion of false, inappropriate and low-quality content to millions of users.

• Microsoft’s Artificial Intelligence (AI), used to maintain the content of its MSN news portal, has been generating and distributing misleading and inappropriate content. This is largely due to Microsoft's decision to replace human editors with AI.
• The AI-generated content has presented issues, including wrongful information and inappropriate news such as disrespectful obituaries and false stories. For example, a piece that called former NBA player, Brandon Hunter, 'useless' in its headline.
• The use of AI generated public backlash when MSN ran a tactless poll next to an article about a woman who was found dead in Australia, asking readers whether they thought the woman had died by suicide, murder, or accident. The poll was labeled as part of Microsoft’s 'insights from AI'.
• Microsoft has been accused of damaging journalistic reputations by providing a platform for dubious stories and tarnishing the image of publishers whose articles are republished on MSN.
• Microsoft's move to automation and AI usage in media content raises concerns about the responsible and ethical use of this technology, particularly with regard to the potential spread of misinformation to millions of users.

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